Since its beginning, the use which has been given to the Internet has evolved from communications based primarily on text to the transmission of increasingly rich content. In this evolution, the video has become the main source of traffic on the Internet and it is estimated that in 2015 will represent 61% of the Internet traffic.
In this area, Telefónica R & D is developing multimedia services for individuals and families with a differential user experience across all connected devices. Specifically, there being developed entertainment services around the video, as well as communication services of high quality video and telepresence.
At Telefónica I+D we have developed Video Habitat, a conceptual framework for the analysis of video services from the standpoint of users. This framework is helping us compare different video propositions and identify innovation gaps for our own propositions along the dimensions that really matter to people.
Finally, to address the problem of managing in the Internet the large quantities of video that will flow therein, Telefónica R & D is working on designing networks for content distribution, to optimize the derived traffic flows.
“PopCha!" It`s a mobile app for discovering, recommending and keeping references to movies. Among other capabilities, the service notifies users when the movies become available in theaters, TV and online video services.
“Movistar Videoclub", using Internet connectivity to provide a service for renting movies, documentaries, series, music videos and other content to end users.
"My World", a platform to provide a set of specially designed interactive services to be enjoyed on TV.
"Vision", a CENIT project which seeks to evolve existing systems of videoconference towards the immersive videoconference and the telepresence.
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