A key area at Telefónica R&D and a new growth engine
for the Telefónica Group.
Our mission: Change the above
through providing drivers and passengers in four- and two-wheeled vehicles
with smart, useful services, guaranteeing always-on
communications and delivering all this plug’n’play in heterogeneous devices,
from in-car systems to mobile phones.
Connecting the Driver “Making the cell phone a
useful tool when driving”
• What? Services targeted for drivers
who are at the same time cell-phone lovers.
• Why? Drivers want real-time warnings,
and this can be done on the cell phone.
• How? MCar services on basic and advanced
cell phones with 2.5/3G connectivity, and 2G for eCall-compliant virtual
SOS button.
Connecting the Car "Always on, always connected...yes,
also in your car!"
• What? Smart, very usable, navigation-centric,
always-on services on the move.
• Why? Drivers and passengers want to
enjoy just any service in the car.
• How? An attractive service portfolio
on top of the Telefónica In-Car Box (TICBox), a software framework for
managing always-on, OSGi and advanced interfacing.
Connecting the Roads “Placing smart hot spots
on the road”
• What? Internet access and Real-time
Traffic and Travel Information (RTTI) on the road.
• Why? Users and road managers demand
Internet access and RTTI.
• How? SmartRoads networking infrastructure
for vehicle-to-roadside communications and Internet gateways.